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Wild Seafood Exch
ange ‘08
Agenda

Wild Seafood Exchange Agenda

8:00-9:00 Continental Breakfast: Registration and Networking

9:00-10:15 Restaurants Speak: Panel Discussion and Audience Q&A
Representatives from local area restaurants will discuss how they choose product and suppliers of wild seafood. Attendees will learn how restaurants source and portion their product, what kind of delivery methods and volumes they require, and what kind of environmental stewardship assurances they look for from fishermen and suppliers.
Moderator: Peter Philips, Publisher, Fishermen’s News.
Panelists:
Jacques Boiroux, Restaurant Consultant
Seth Caswell, Executive Chef, Stumbling Goat
Jeremy Anderson, Executive Chef, Elliott's Restaurant
Mark Curran, Seafood Buyer, Whole Foods

10:15-10:45 Coffee Break and Networking

10:45-12:00 Marketing Case Study: Successful Direct Marketing Operations
Attendees will learn from their colleagues who have developed successful direct marketing operations, including identifying and serving markets, distribution, coop development and advertising and marketing techniques
Moderator:Pete Granger, Washington SeaGrant
Panelists: Leo Travenshek - Leo's Live Seafood
Randy Hartnell - Vital Choice Seafoods - Invited
Linda Neunzig – Ninety Farms - Arlington WA
Cynthia Wallesz - Lofoten Fish Company

12:00-1:30 Lunch and Roundtable discussions;
Enjoy a wild seafood lunch while participating in small group discussion of no more than 8 people with an expert lead. Topics to include, insurance for the small fisherman, public financing and grants, developing a print advertising and marketing campaign, distribution methods, care and handling, value-added processing, new equipment, selling through the farmers market system …and more!

1:30-3:15 Quality Assurance
Using technology and best practices to successfully preserve quality from harvest to delivery. Panelists will discuss grading, at-sea processing and new technology available to process, package and maintain freshness and quality on your boat.
Moderator: David Rowland, General Manager, Klassen Engine
Panelists: Doug Short, Integrated Marine Systems Inc
Sam Stout, Cummins Power Technologies
John Rabourn, Owner, Delta Marine Electric

3:15-3:45 Coffee Break and Networking

3:45-4:45 New Fishing Business Spreadsheets
Hands on introduction to three Excel workbooks and their related Word instruction files (Income Statement and Balance Sheet, Proforma Income Statement) for fishing businesses.
Moderator: Pete Granger, Washington SeaGrant
Panelists: Greg Fisk, Alaska Sea Grant

4:45-5:00 Organizers Q&A
Help us craft next year’s event. Tell us what you liked, what you didn’t and what you’d like to see in the way of future programming.
Facilitators, Pete Granger and Peter Philips

5:00-7:00 Networking Reception.
An opportunity to relax and talk one-on-one with presenters and fellow commercial fishermen about the days discussion over drinks and appetizers.

   
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